Practical Challenges Faced by entrepreneurs

How Business + v2.1 can help overcome them.



Every organisation is the lengthened shadow of the Leader. In small organisations, the leader is a person with the core competence required by the business.

  • Core Concept

    The Core Concept acts as a radar scanning the environment (keeping the organisation grounded) to detect and anticipate any changes and be prepared for them.
    Vision defines the direction and the scale of contribution and growth that your organisation is dreaming to achieve.
    Values are the behaviours which each team member of the organisation needs to display, so that the organisation serves the customers in alignment with its Mission and advances towards its Vision.


The new one says - Right people are the greatest assets. The most important function of a leader, which just cannot be delegated, is that of getting the right people.

  • HR Best Practices

    You can be good to some people some times yet to be good to all people all the time, goodness has to be a habit. To be focussing on people development all the time we need Systems
  • Culture

    A lot of time and effort is spent on making our office look good. Unfortunately very little effort is spent so that the people in the organisation have congruent beliefs and consistent behaviours to drive the organisation towards its Vision.


Strategy is basically choice. It is the choice of the best route which you can take to reach your destination. Obviously you cannot take all the routes, because each route will consume your resources which are always limited

  • Strategy

    Every organisation needs to have a central idea to guide the direction of further growth and a way to lock out competition. It needs to decide what route it would take and what it would avoid. The worst scenario which is unfortunately true for several organisations is that they have no strategy at all. They are only focussed on increasing by all means known to them. This can result into utter confusion.


Its the law of economics. When the demand is more than the supply, the seller rules else the buyer rules. Marketing is all about ruling the market and making money on your terms by giving more than the moneys worth to the customers.

  • Marketing

    The module focuses on teaching you how to position your product, what pricing policies to opt for and how marketing is an year-round activity opposing the myth of seasonal sales.
  • Sales

    The module not only teaches the importance of prospecting but also teaches how to effectively do prospecting and the system of getting referrals consistently from your customers.


This module will demystify finance. It will explain simply and clearly what the key financial statements mean, how they work and relate with each other and how the actions as an owner affect them and your business.

  • Finance

    After learning this you will be able to gauge the financial position of your business on any given day just like you can see the important indicators on the dash board of your car. This can help you to take important decisions in your business very easily and quickly
    Decisions like whether you should take more risks, should you invest in new ventures, what is your profit situation, what is the outstanding, are the costs under control or not


Great ideas don't build great organisations. Most great ideas go limp if they are not executed properly. Its just not enough to know the answers they also need to be presented well to score in any exam.

  • Experiential Learning

    We understand that Knowing is not Doing. There is no better way to learn than by personal experience. Whatever you learn by doing and by personal experience registers in the brain permanently.
  • Execution

    In this module you will learn how to set organisational goals, how to make your team members accountable by creating a rhythm of meetings and a measurable scoreboard.

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